It evolved from the original Saatchi & Saatchi logo concept created in 1995, which initially leaned heavily on Cooper Black for everything from plane fuselages to telephone booking numbers. Key Characteristics
In 2013, the font family was updated to include multiple weights—Light, Book, Medium, and Bold—to handle different technical needs, from mobile apps to in-flight safety cards.
is a bespoke, custom typeface designed specifically for easyJet by the London-based type design studio Dalton Maag . It is part of the airline’s broader exclusive font family, which also includes variants like EasyJet Rounded Headline . Key Characteristics
In recent years, easyJet has transitioned to using custom-developed typefaces for its digital interface and modern advertising campaigns to appear more contemporary while retaining its "friendly" brand voice. These include: Dave Robinson Design the easyGroup brand manual EASYJET ROUNDED BOOK FONT
Lowercase letters like 'e', 'a', and 'o' possess heavy, crowded counters (the inner spaces of letters) that give them a comic, approachable energy.
The counters of the lowercase 'o' and uppercase 'O' are tilted backward, a classic hallmark of Cooper Black that adds a rhythmic, organic bounce to text lines.
On the easyJet mobile app and website, the Book weight is used for body copy, flight details, and navigation menus. Its high x-height (the height of lowercase letters relative to uppercase letters) makes it incredibly legible on small smartphone screens, speeding up the booking process. Airport Signage and Wayfinding It evolved from the original Saatchi & Saatchi
Although unofficial versions have been uploaded to free font websites over the years, these files are not authorised by easyJet. Using them in any public or commercial project – even a non‑airline‑related design – would likely infringe the airline’s intellectual property rights.
Every font choice triggers an emotional response. For a low-cost carrier, the typography must strike a delicate psychological balance: it needs to feel cheap enough to signal "bargain," yet premium and clean enough to signal "safety and professionalism."
The most defining feature is its rounded corners. Instead of harsh 90-degree angles, every stroke ends in a smooth curve, making the text look soft and welcoming. It is part of the airline’s broader exclusive
: Another free geometric sans-serif with rounded terminals that is widely used for modern, friendly web design. 4. Pairing Tips
The font was designed by , a renowned London-based type design studio specializing in bespoke fonts for global brands.
typeface, their digital and modern communications use a suite of custom sans-serif fonts to maintain a friendly, "rounded" aesthetic across mobile apps and websites. The Core Brand Typography
The easyJet Rounded Book font is a masterpiece of corporate typographic engineering. It is a customized variant derived from the broader type family, specifically tailored for the airline's cross-platform needs. 1. Rounded Terminals
EasyJet Rounded is or purchase; it is exclusive to easyJet. If you are looking for a similar "rounded" aesthetic for a personal project, consider these professional alternatives:
Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.