PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
As Indonesian audiences shift their attention from traditional television to digital video, advertising dollars are following. The numbers tell a compelling story.
Indonesian audiences possess a deep affinity for parasocial relationships with celebrities and mega-influencers (such as Raffi Ahmad's Rans Entertainment or Baim Wong). Content format revolves around hyper-detailed daily vlogs, extravagant family updates, and elaborate prank videos. While some content falls under settingan (openly or subtly staged scenarios), the dramatic tension keeps audiences hooked. Key Platforms Shaping the Ecosystem
: The four-member girl group No Na has become an overnight sensation. Their single "Work" went viral on Spotify and YouTube, gaining nearly 10 million listens in just two months.
The phenomenon gained mainstream traction after the song by Tenxi, Naykilla, and Jemsii went viral across TikTok, used as the soundtrack for countless dance videos and short clips. Hipdut represents a cultural bridge: hip-hop's urban, youthful energy combines with dangdut—long associated with Java's traditional entertainment circuits—to create something that feels simultaneously nostalgic and fresh. As one observer noted, "Indonesian fans of dangdut no longer have to wait for traveling orchestral schedules or buy pirated cassettes". The genre is now streamed, shared, and remixed by Gen Z audiences who have grown up entirely online. bokep mania indo
Rhythmic, expressive body movements are foundational to Indonesian celebration. A video rarely goes viral without a corresponding, easily replicable dance challenge.
(Rainbow in Mars) are redefining the family-adventure space. : The long-awaited adaptation of Laut Bercerita
The types of video content that achieve viral status in Indonesia offer a fascinating look into the collective psyche of the nation. Several distinct genres consistently dominate the trending charts: 1. Sinetron Clips and Dramatic Short-Form Fiction Their single "Work" went viral on Spotify and
Indonesian horror movies are regularly acquired by global streaming giants, winning international critical acclaim.
Do you need help to target Indonesian audiences? Share public link
Indonesian YouTube is characterized by its massive scale and diverse genres, from gaming to culinary adventures. young woman faces endless trials—evil stepmothers
For two decades, the backbone of Indonesian popular entertainment was the sinetron (electronic cinema). These melodramatic soap operas, produced by giants like MNC Pictures and SinemArt, dominate prime-time television. The formula is deliberate and effective: a virtuous, often poor, young woman faces endless trials—evil stepmothers, jealous rivals, tragic amnesia, and miraculous recoveries.
The rise of on global video platforms
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
